Data in Context Is Like an Extra Player on the Field
Consumer data is like a ball in sports: Of not much use until professional players with the right skills can score with it. Similarly, data requires analysis and context to become actionable insights for teams, sponsors, advertisers, ad agencies and media.
Local Sports Insights is a sports research service conducting both exclusive and proprietary studies to help clients better understand their consumers and market to them. Our research surveys include in-depth data about sports fans (and all consumers) in more than 80 local markets across the US for three types of local businesses engaged with sports.
Sports teams to support their marketing efforts
Advertisers and ad agencies to connect with consumers through sports
Media promoting their sports coverage to attract ad dollars
Local Sports Insights data and analysis are unique because of the quality of the research, revealing how fans use digital channels to connect with their favorite teams and players and a focus on helping clients to mine and understand the data.
Ask Local Sports Insights about its syndicated surveys/studies conducted and customized specifically for your team, market, fans and consumers.
SURVEYS WITH CLOUT
Local Sports Insights applies the highest standards in its data collection. All respondents must answer all questions. There is no modeling of the data. In other words… real responses from real respondents. This results in greater reliability and thus credibility in the data.
Using large sample sizes, surveys are conducted online with blended opt-in panels of adults 18+. Major effort is made to obtain representative samples of all major age, gender demos and ethnic groups. The data is balanced and weighted to the US Census to reflect the population. The close representation of the sample to the proportionate characteristics of each market minimizes the weighting of the data.
Surveys are conducted semi-annually in the top 45 media markets, and annually in more than 40 other markets. The semi-annual surveys facilitate trending of the fans of the various sports and teams.
Samples range from 600 in-tab sample annually in the smaller markets to 4,000+ in the largest markets. The survey geography includes both the MSA (Metropolitan Statistical Area) and the larger GMA (Greater Metropolitan Area).