WINSIGHT GROCERY BUSINESS
Select Kroger Stores to Carry Sports Performance-Based CBD Topicals
BY DIANE ADAM
Kroger, one of the largest U.S. traditional grocers, announced select stores will now carry Level Select, sports performance-based CBD products designed in partnership with professional athletes and backed by plant-based wellness company Kadenwood LLC.
The broad-based distribution partnership with select Kroger stores will include over 1,200 locations nationally.
"Kroger's long-standing reputation, market position and focus on their shoppers is second to none, and we couldn't be more excited about our partnership," said Scott Link, SVP of sales for Kadenwood, in a statement. "This partnership is a milestone in our goal to reshape the future of CBD in retail as we continue to drive category leadership by providing millions of new consumers with safe and trusted topical CBD products, delivering them the highest levels of CBD at the lowest retail price per milligram."
"Our customers can now benefit from quality CBD with the convenience of a single trip to the grocery store," said Erick Dickens, CEO of Kadenwood. "This is an important next step in Kadenwood's larger mission to democratize access to quality, plant-based CBD wellness products."
Backed by professional athletes, including three-time NFL Pro Bowl Quarterback Carson Palmer, five-time PGA Pro Tour Champion Rickie Fowler, 10-time MLB All-Star Steve Garvey and Women's Basketball Hall of Famer Ann Meyers-Drysdale, Level Select said in a statement that it is the “leading choice amongst high-performing and active individuals seeking relief and recovery daily.” CBD is a non-intoxicating cannabinoid found in cannabis.
The sports creams, sports sticks and sports roll-ons available at Kroger will range in potency. “Level 1 is best used to relax muscles and treat everyday discomfort, while Level 2 is higher in strength for a higher level of muscle soreness relief. Level 3 provides maximum strength when it's needed most,” a Kadenwood statement said.
Last month the sports performance-based CBD brand announced a retail partnership with Albertsons stores in which 1,300 locations nationwide will carry the products.