LOCAL SPORTS INSIGHTS IN ACTION

Sample Data from Chicago

 

% of Chicago Market Adults who are Bulls Fans:

Attended a Bulls Game

AVERAGE AGE: 38

Attended a Bulls Game

AVERAGE HH INCOME: $77,818

Attended a Bulls Game

24.4% WERE B2B DECISION MAKERS

CHICAGO, ILLINOIS

The Windy City

% of Chicago Bulls Fans who have Attended a Bulls Game in the past 12 months:

% of Chicago Bulls Fans who have watched the Bulls on TV in the past 12 months:

% of Chicago Bulls Fans who have live-streamed a Bulls game online in the past 12 months:

83.5
9.7
20.5
32.7

Attended a Bulls Game

54.4% PURCHASED MEN'S CLOTHING PAST 4-WEEKS

Chicago Greater Metropolitan Area, Summer 2017 Release

 

Other Local Sports Insights from the the Chicago Market

Chicago Bulls

FAVORITE TEAMS OF MILLENNIALS
32.6%

% of Millennials in Chicagoland that are fans of professional teams:

Chicago Cubs

34.3%

Chicago Blackhawks

30.2%

Chicago Bears

25.1%

Chicago White Sox

17.7%

Chicago Fire

7.1%
CHICAGOLAND SPORTS FACTS
  • 52.0% of Chicago Cubs fans are women

  • $89,873  is the average household income of Chicago Blackhawks fan 

  • 39.3%  of Notre Dame football fans have liquid assets of $100K+

  • 1.8 million  people are White Sox baseball fans in the Chicago market

  • Northwestern University basketball fans are 42% more likely to have household incomes of $75K+

  • 54.1% of frequent beer drinkers are Chicago Bears fans, the highest percentage of the professional teams in the market

  • 53.5% of Major League Soccer fans have children at home

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