LOCAL SPORTS INSIGHTS IN ACTION
Sample Data from Chicago
% of Chicago Market Adults who are Bulls Fans:
Attended a Bulls Game
AVERAGE AGE: 38
Attended a Bulls Game
AVERAGE HH INCOME: $77,818
Attended a Bulls Game
24.4% WERE B2B DECISION MAKERS
CHICAGO, ILLINOIS
The Windy City
% of Chicago Bulls Fans who have Attended a Bulls Game in the past 12 months:
% of Chicago Bulls Fans who have watched the Bulls on TV in the past 12 months:
% of Chicago Bulls Fans who have live-streamed a Bulls game online in the past 12 months:
83.5
9.7
20.5
32.7
Attended a Bulls Game
54.4% PURCHASED MEN'S CLOTHING PAST 4-WEEKS
Chicago Greater Metropolitan Area, Summer 2017 Release
Other Local Sports Insights from the the Chicago Market
Chicago Bulls
FAVORITE TEAMS OF MILLENNIALS
32.6%
% of Millennials in Chicagoland that are fans of professional teams:
Chicago Cubs
34.3%
Chicago Blackhawks
30.2%
Chicago Bears
25.1%
Chicago White Sox
17.7%
Chicago Fire
7.1%
CHICAGOLAND SPORTS FACTS
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52.0% of Chicago Cubs fans are women
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$89,873 is the average household income of Chicago Blackhawks fan
-
39.3% of Notre Dame football fans have liquid assets of $100K+
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1.8 million people are White Sox baseball fans in the Chicago market
-
Northwestern University basketball fans are 42% more likely to have household incomes of $75K+
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54.1% of frequent beer drinkers are Chicago Bears fans, the highest percentage of the professional teams in the market
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53.5% of Major League Soccer fans have children at home