top of page


Radio Is Where to Hook Anglers and to Trap Hunters


Apr 8, 2021

According to industry reports, 2020 fishing participation in the US increased 12.5% and hunting participation 1.6% – and especially among the critical youth and women’s sectors. Businesses and retailers anxious to hook anglers and to trap hunters will find much of these audiences listening to radio daily, according to data from recent Local Sports Insights’ consumer surveys in selected markets.


Of particular note in the table below are larger percentages of adults 18–34 who participated in fishing/hunting during the past 12 months and live in smaller markets in rural areas listened to at least 60 minutes of radio daily than those in the major metropolitan areas.


“Considering men traditionally have been the primary demographic of anglers and especially hunters, it is significant 47% of new anglers during 2020 were 18–34 and 41% were women, according to a November 2020 report from Recreational Boating & Fishing Foundation (RBFF) and Ipsos,” said Tony Ott, Vice President/General Manager, Local Sports Insights. “Adults 18–34 and women recorded the largest increase in hunting participation from 2019 to 2020, or +12% and +7% as reported by the American Sportfishing Association.”


Even more potentially beneficial for local businesses and retailers in the fishing and hunting sectors are 73% of new 2020 anglers were households with children younger than 18 as per the RBFF/Ipsos report. Both of these sporting sectors continue to be focused on attracting more youth for long-term participation and license and equipment purchases. 


All of the adults 25–49 with children at home in the following table may not take their children fishing and hunting, but both are attractive family activities. Interestingly, the largest percentages in four of the six markets are those adults with children age 6 to 12.


Radio is a primary entertainment medium many people are likely to bring with them during a fishing/hunting trip, providing even a better connection with the consumers for businesses and retailers.

Recent Published Articles

Mar 29, 2022

Radio is Sports Fans’ “Activity” Medium

Fans of professional and college sports attend the games and engage with their favorite teams on many media platforms.

Feb 8, 2022

Radio Is a Home Run for Advertisers Targeting Younger Minor League Baseball Fans

With the 2022 Major League Baseball (MLB) season probably delayed because of the protracted collective bargaining negotiations, many fans will likely turn to their local minor league teams.

Oct 14, 2021

Radio Is Advertisers’ Clean Run to Snowsports Enthusiasts

The National Ski Areas Association reports the 59 million skier visits during the 2020–21 season were the fifth-best ever

Sep 23, 2021

Radio Is the Power Play to Engage with High-Income Hockey Fans

The National Hockey League expects 98% of its players to be vaccinated before the 2021-2022 season

Aug 12, 2021

Radio Helps Advertisers Keep Pace with Runners, Joggers and Walkers 

According to a 2020 United Healthcare survey and The Outdoor Foundation’s annual report, running, jogging and walking/hiking were many Americans’ top choice 

Apr 22, 2021

Radio Is a Sure Bet to Target the Men Who Wager on Sports

According to the American Gaming Association (AGA), US commercial gaming revenue decreased 31% during 2020

Oct 25, 2021

TV Is NBA Fans’ Best Seat in the House​​

The new National Basketball Association (NBA) season started with the most-watched Wednesday night game on ESPN of the last 18 years

Aug 2, 2021

TV Is the Only Playing Field for College Football Fans 

The 2021 college football season starts August 28 and fans are anticipating a return to full stadiums; 

Feb 18, 2021

TV Is the Season Pass to High-Income Snowsports Enthusiasts 

Despite the major disruptions to the snowsports industry, enthusiasts tend to earn larger incomes and 92.2% are exposed to TV daily

bottom of page