“Considering men traditionally have been the primary demographic of anglers and especially hunters, it is significant 47% of new anglers during 2020 were 18–34 and 41% were women, according to a November 2020 report from Recreational Boating & Fishing Foundation (RBFF) and Ipsos,” said Tony Ott, Vice President/General Manager, Local Sports Insights. “Adults 18–34 and women recorded the largest increase in hunting participation from 2019 to 2020, or +12% and +7% as reported by the American Sportfishing Association.”

 

Even more potentially beneficial for local businesses and retailers in the fishing and hunting sectors are 73% of new 2020 anglers were households with children younger than 18 as per the RBFF/Ipsos report. Both of these sporting sectors continue to be focused on attracting more youth for long-term participation and license and equipment purchases. 

 

All of the adults 25–49 with children at home in the following table may not take their children fishing and hunting, but both are attractive family activities. Interestingly, the largest percentages in four of the six markets are those adults with children age 6 to 12.