RESEARCH DATA

WHAT WE DO
Local Sports Insights is a sports research service that does both syndicated and proprietary studies to help clients better understand their consumers and to market to them. The syndicated research survey includes sports fans in more than 80 local markets across America and is used by three constituents:
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Sports teams as a resource to support their sales and marketing efforts
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Advertisers and ad agencies to investing in sports
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Media selling their sports coverage
Local Sports Insights’ uniqueness is based on the quality of its research, its coverage of the digital dimension of sports including websites, streaming etc. and its customer focus in helping clients to mine the data
SPORTS AVAILABLE
PROFESSIONAL
Auto Racing
Baseball
Basketball
Football
Golf
Hockey
Soccer
Wrestling
COLLEGE
Basketball
Football
Hockey
HIGH SCHOOL
Baseball
Basketball
Football
Soccer
SPECIAL EVENTS
Super Bowl
Olympics
INSIGHTS INCLUDED
DEMOGRAPHICS
Age
Gender
Income
Education
Ethnicity
Occupations
LIFESTYLES
Generational
Families
Entertainment
Activities
Travel
Pets
ATTITUDES
Financial Optimists
Opinion Leaders
Politics
Religion
CONSUMER
Brand Preferences
Automotive
Health Care
Financial
Retail
Dining
Plan-to-Buy
MEDIA EXPOSURE
Digital Media
Television
Cable
Radio
Click here to for more about our methodology and the advantages of using data from Local Sports Insights
