PUBLISHED ARTICLES

1/3

Radio Is the Power Play to Engage with High-Income Hockey Fans

InsideRadioLOGO.jpg

Sep 23, 2021

The National Hockey League expects 98% of its players to be vaccinated before the 2021-2022 season and many arenas are requiring proof of vaccinations from fans. Radio is a favorite with many NHL fans and many of them have above-average incomes, providing local retailers and businesses with many cross-promotional opportunities.

 

Data from The Media Audit’s Spring and Summer 2021 consumer/market surveys in five cities with NHL teams shows larger percentages of Millennials and Gen Xers are NHL fans and listen to one or more hours of radio daily. In most of these cities, there are also significant percentages of fans 55 and older.

“NHL and other major professional sports fans are eager for a ‘normal’ season, so fans will be returning to arenas and players won’t hesitate to display their skills,” said Tony Ott, Vice President/General Manager, Local Sports Insights. “Sports fans, whether in the arena or watching from home, are always an active consumer segment, and our survey data in these five NHL markets indicates most are in higher income brackets.”

 

Although many NHL fans who listen to one hour or more of radio daily have lower or mid-range household incomes, the largest percentages are among those earning $75,000, $100,000 or $150,000 or more. 

RECENT PUBLISHED ARTILCES

Radio Is Advertisers’ Clean Run to Snowsports Enthusiasts

The National Ski Areas Association reports the 59 million skier visits during the 2020–21 season were the fifth-best ever

Oct 14, 2021

Radio Helps Advertisers Keep Pace with Runners, Joggers and Walkers 

According to a 2020 United Healthcare survey and The Outdoor Foundation’s annual report, running, jogging and walking/hiking were many Americans’ top choice 

Aug 12. 2021

Radio Is a Sure Bet to Target the Men Who Wager on Sports

According to the American Gaming Association (AGA), US commercial gaming revenue decreased 31% during 2020

Apr 22, 2021

Radio Is Where to Hook Anglers and to Trap Hunters

According to industry reports, 2020 fishing participation in the US increased 12.5% and hunting participation 1.6%

Apr 8, 2021

TV Is NBA Fans’ Best Seat in the House​​

The new National Basketball Association (NBA) season started with the most-watched Wednesday night game on ESPN of the last 18 years

Oct 25, 2021

TV Is the Only Playing Field for College Football Fans 

The 2021 college football season starts August 28 and fans are anticipating a return to full stadiums; 

Aug 2, 2021

TV Is the Season Pass to High-Income Snowsports Enthusiasts 

Despite the major disruptions to the snowsports industry, enthusiasts tend to earn larger incomes and 92.2% are exposed to TV daily

Feb 18, 2021