PUBLISHED ARTICLES

1/4

TV Is the Only Playing Field for College Football Fans

SpotsnDots_700_withSlogan.jpg

Aug 2, 2021

The 2021 college football season starts August 28 and fans are anticipating a return to full stadiums; however, according to data from five representative markets in the Local Sports Insights’ Spring 2021 consumer surveys, TV is where very large majorities of fans prefer to watch their favorite team.

 

Although this correlation is well-established, an analysis of the Local Sports Insights data reveals this combination is where advertisers can engage with younger adults who are often difficult to reach on linear TV programming. 

 

In the five representative markets, adults 21–34 who are college football fans and watched on TV during the past 12 months ranged from 58.5% in Sacramento to 86.2% in Seattle-Tacoma. 

 

  • Pittsburgh – 73.1%

  • Orlando – 59.4%

  • Phoenix – 73.7%

  • Sacramento – 58.5%

  • Seattle-Tacoma – 86.2%

 

Among fans 35–49, the percentages are even larger.

 

  • Pittsburgh – 85.4%

  • Orlando – 78.2%

  • Phoenix – 87.1%

  • Sacramento – 59.6%

  • Seattle-Tacoma – 78.0%

 

By comparison, listening to college games on radio is in the single or low double-digits in most of these markets, but of those, 39.3% were adults 21–34 in Sacramento and 32.2% were adults 35–49 in Orlando. This suggests advertisers in some markets may find a combo TV/radio buy to be beneficial.

 

Advertisers will also be pleased that significant percentages of college football fans in these markets have incomes of $75K–$150K and, therefore, plenty of disposable income.

 

  • Pittsburgh – 31.4%

  • Orlando – 32.3%

  • Phoenix – 36.2%

  • Sacramento – 37.9%

  • Seattle-Tacoma – 45.1%

RECENT PUBLISHED ARTILCES

Radio Is Advertisers’ Clean Run to Snowsports Enthusiasts

The National Ski Areas Association reports the 59 million skier visits during the 2020–21 season were the fifth-best ever

Oct 14, 2021

Radio Is the Power Play to Engage with High-Income Hockey Fans

The National Hockey League expects 98% of its players to be vaccinated before the 2021-2022 season

Sep 23, 2021

Radio Helps Advertisers Keep Pace with Runners, Joggers and Walkers 

According to a 2020 United Healthcare survey and The Outdoor Foundation’s annual report, running, jogging and walking/hiking were many Americans’ top choice 

Aug 12. 2021

Radio Is a Sure Bet to Target the Men Who Wager on Sports

According to the American Gaming Association (AGA), US commercial gaming revenue decreased 31% during 2020

Apr 22, 2021

Radio Is Where to Hook Anglers and to Trap Hunters

According to industry reports, 2020 fishing participation in the US increased 12.5% and hunting participation 1.6%

Apr 8, 2021

TV Is NBA Fans’ Best Seat in the House​​

The new National Basketball Association (NBA) season started with the most-watched Wednesday night game on ESPN of the last 18 years

Oct 25, 2021

TV Is the Season Pass to High-Income Snowsports Enthusiasts 

Despite the major disruptions to the snowsports industry, enthusiasts tend to earn larger incomes and 92.2% are exposed to TV daily

Feb 18, 2021