Attended a Lightning Game

AVERAGE AGE: 48.0

Attended a Lightning Game

AVERAGE INCOME: $69,780

Attended a Lightning Game

21.6% WERE AFFLUENT BABY BOOMERS WITH $100K+ INCOME

Attended a Lightning Game

42.8% PLAN TO PURCHASE A NEW TV DURING THE NEXT 12 MONTHS

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Tampa-St. Petersburg Lightning fans who have watched a Lightning game on TV during the past 12 months 

83.2%

TAMPA-ST. PETERSBURG, FLORIDA

America’s Next Greatest City

Tampa-St. Petersburg Greater Metropolitan Area, Fall 2021 Release

 

Action Data from Tampa-St. Petersburg

 

Tampa-St. Petersburg market adults who are Lightning fans 

23.6%

Tampa-St. Petersburg Lightning fans who have attended a Lightning game during the past 12 months 

9.9%

Tampa-St. Petersburg Lightning fans who have live-streamed a Lightning game during the past 12 months 

11.9%
Other Local Sports Insights from the Tampa-St. Petersburg Market
FAVORITE TEAMS OF LATINX AMERICANS

% of Latinx Americans in Tampa-St. Petersburg who are fans of professional sports teams:

Tampa Bay Buccaneers 

32.6%

Tampa Bay Rays 

21.5%

Tampa Bay Lightning 

19.0%

Tampa Bay Rowdies 

5.4%

Tampa Tarpons 

1.5%
TAMPA - ST. PETERSBURG SPORTS FACTS
  • 7.8% of Tampa Bay Lightning fans identify as LGBT and 71.3% of them are women

  • $67,032 is the average household income of Tampa Bay Lightning fans

  • 41.0% of Tampa Bay Buccaneers fans purchased pet supplies either at a local store or online during the past 4 weeks

  • 15.6% of Tampa Bay Buccaneers fans are also fans of University of South Florida football

  • 40.9% of Tampa Bay Rays fans consumed one or more sports drink during the past 7 days

  • 38.1% of Tampa Bay Rays fans are working women

  • 11.6% of Tampa Bay Rowdies fans plan to purchase any OTC hemp CBD product during the next 6 months