Attended a Lightning Game
AVERAGE AGE: 48.0
Attended a Lightning Game
AVERAGE INCOME: $69,780
Attended a Lightning Game
21.6% WERE AFFLUENT BABY BOOMERS WITH $100K+ INCOME
Attended a Lightning Game
42.8% PLAN TO PURCHASE A NEW TV DURING THE NEXT 12 MONTHS
Tampa-St. Petersburg Lightning fans who have watched a Lightning game on TV during the past 12 months
83.2%
TAMPA-ST. PETERSBURG, FLORIDA
America’s Next Greatest City
Tampa-St. Petersburg Greater Metropolitan Area, Fall 2021 Release
Action Data from Tampa-St. Petersburg
Tampa-St. Petersburg market adults who are Lightning fans
23.6%
Tampa-St. Petersburg Lightning fans who have attended a Lightning game during the past 12 months
9.9%
Tampa-St. Petersburg Lightning fans who have live-streamed a Lightning game during the past 12 months
11.9%
Other Local Sports Insights from the Tampa-St. Petersburg Market
FAVORITE TEAMS OF LATINX AMERICANS
% of Latinx Americans in Tampa-St. Petersburg who are fans of professional sports teams:
Tampa Bay Buccaneers
32.6%
Tampa Bay Rays
21.5%
Tampa Bay Lightning
19.0%
Tampa Bay Rowdies
5.4%
Tampa Tarpons
1.5%
TAMPA - ST. PETERSBURG SPORTS FACTS
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7.8% of Tampa Bay Lightning fans identify as LGBT and 71.3% of them are women
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$67,032 is the average household income of Tampa Bay Lightning fans
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41.0% of Tampa Bay Buccaneers fans purchased pet supplies either at a local store or online during the past 4 weeks
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15.6% of Tampa Bay Buccaneers fans are also fans of University of South Florida football
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40.9% of Tampa Bay Rays fans consumed one or more sports drink during the past 7 days
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38.1% of Tampa Bay Rays fans are working women
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11.6% of Tampa Bay Rowdies fans plan to purchase any OTC hemp CBD product during the next 6 months