Other Local Sports Insights from the Phoenix Market
FAVORITE TEAMS OF BABY BOOMERS

% of Baby Boomers in Phoenix who are fans of professional sports teams

Arizona Cardinals

50.5%

Arizona Diamondbacks

20.4%

Phoenix Suns 

22.2%

Arizona Coyotes 

18.0%

Phoenix Mercury

8.7%

Arizona Rattlers 

5.8%

Phoenix Rising FC 

3.7%
PHOENIX SPORTS FACTS
  • 3.4% Phoenix Mercury fans are men 18+

  • $79,537 is the average household income of Arizona Cardinals fans

  • 27.1% of Arizona Diamondbacks fan households own a pickup truck

  • 69.7% of University of Arizona football fans have CDs/IRAs/401Ks

  • 48.4% of Phoenix Suns fans plan any home improvement project during the next 12 months

  • 52.0% of Arizona State University men’s basketball fans logged onto Instagram during the past month

  • 28.7% of Arizona Coyotes fans ate at a pizza restaurant during the past 4 weeks

Action Data from Phoenix

 

Attended a Mercury Game

AVERAGE AGE: 42.0

Attended a Mercury Game

AVERAGE INCOME: $80,275

Attended a Mercury Game

43.7% WERE FINANCIAL OPTIMISTS

Attended a Mercury Game

56% PURCHASED SPORTING GOODS EITHER AT A LOCAL STORE OR ONLINE DURING THE PAST 4 WEEKS

Image by Chris Tingom

PHOENIX,ARIZONA

Valley of the Sun

Phoenix Greater Metropolitan Area, Spring 2021 Release

Phoenix market adults who are Mercury fans 

3.3%

Phoenix Mercury fans who have attended a Mercury game during the past 12 months

12.1%

Phoenix Mercury fans who have live-streamed a Mercury game during the past 12 months 

22.9%

Phoenix Mercury fans who have watched a Mercury game on TV during the past 12 months 

41.6%
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