Other Local Sports Insights from the Phoenix Market
FAVORITE TEAMS OF BABY BOOMERS
% of Baby Boomers in Phoenix who are fans of professional sports teams
Arizona Cardinals
50.5%
Arizona Diamondbacks
20.4%
Phoenix Suns
22.2%
Arizona Coyotes
18.0%
Phoenix Mercury
8.7%
Arizona Rattlers
5.8%
Phoenix Rising FC
3.7%
PHOENIX SPORTS FACTS
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3.4% Phoenix Mercury fans are men 18+
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$79,537 is the average household income of Arizona Cardinals fans
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27.1% of Arizona Diamondbacks fan households own a pickup truck
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69.7% of University of Arizona football fans have CDs/IRAs/401Ks
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48.4% of Phoenix Suns fans plan any home improvement project during the next 12 months
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52.0% of Arizona State University men’s basketball fans logged onto Instagram during the past month
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28.7% of Arizona Coyotes fans ate at a pizza restaurant during the past 4 weeks
Action Data from Phoenix
Attended a Mercury Game
AVERAGE AGE: 42.0
Attended a Mercury Game
43.7% WERE FINANCIAL OPTIMISTS
Attended a Mercury Game
56% PURCHASED SPORTING GOODS EITHER AT A LOCAL STORE OR ONLINE DURING THE PAST 4 WEEKS
PHOENIX,ARIZONA
Valley of the Sun
Phoenix Greater Metropolitan Area, Spring 2021 Release
Phoenix market adults who are Mercury fans
3.3%
Phoenix Mercury fans who have attended a Mercury game during the past 12 months
12.1%
Phoenix Mercury fans who have live-streamed a Mercury game during the past 12 months
22.9%
Phoenix Mercury fans who have watched a Mercury game on TV during the past 12 months