Bob SillickMay 30, 20222 minEsports Fans Are Valuable ConsumersIt’s easy to stereotype Esports as unmotivated teenagers spending all day in their parents’ basement or college students, their eyeballs...
Bob SillickMay 11, 20223 minEsports Is More Mainstream Than Ever and the Platform to Engage with Young AdultsEsports may have been considered an outlier in the greater sports entertainment world for many years, but it has thrust itself very much...
Bob SillickMar 1, 20222 minWomen Are Sports Fans, TooWatching sports on TV would lead one to think there are no women in the audience. Most of the brands’ and retailers’ commercials, from...
Bob SillickFeb 1, 20222 minRadio Attracts the LGBT Audience, Especially Millennials and Sports FansData culled from Reddit NFL online forums from September 2020 to September 2021 found fans of only six NFL teams posted positive comments...
Bob SillickDec 24, 20213 minAdvertisers, Are You Prepared to Follow Young Sports Fans to Streaming Services?Engaging with consumers on the news and entertainment sources of their choosing is one of the oldest “rules” of advertising. Advertisers...
Bob SillickNov 23, 20213 minCasual Sports Fans Are Driving the Next Phase of Legal Sports BettingThe 2018 US Supreme Court ruling allowing states to decide if they wanted legal sports betting and to establish the rules and...