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Esports may have been considered an outlier in the greater sports entertainment world for many years, but it has thrust itself very much...

Watching sports on TV would lead one to think there are no women in the audience. Most of the brands’ and retailers’ commercials, from...

Data culled from Reddit NFL online forums from September 2020 to September 2021 found fans of only six NFL teams posted positive comments...

Engaging with consumers on the news and entertainment sources of their choosing is one of the oldest “rules” of advertising. Advertisers...

The 2018 US Supreme Court ruling allowing states to decide if they wanted legal sports betting and to establish the rules and...