Esports Fans Are Valuable Consumers
It’s easy to stereotype Esports as unmotivated teenagers spending all day in their parents’ basement or college students, their eyeballs...
BLOG POSTS
Bob Sillick
- May 11
- 3 min
Esports Is More Mainstream Than Ever and the Platform to Engage with Young Adults
Esports may have been considered an outlier in the greater sports entertainment world for many years, but it has thrust itself very much...
8 views
Bob Sillick
- Mar 1
- 2 min
Women Are Sports Fans, Too
Watching sports on TV would lead one to think there are no women in the audience. Most of the brands’ and retailers’ commercials, from...
13 views
Bob Sillick
- Feb 1
- 2 min
Radio Attracts the LGBT Audience, Especially Millennials and Sports Fans
Data culled from Reddit NFL online forums from September 2020 to September 2021 found fans of only six NFL teams posted positive comments...
6 views
Bob Sillick
- Dec 24, 2021
- 3 min
Advertisers, Are You Prepared to Follow Young Sports Fans to Streaming Services?
Engaging with consumers on the news and entertainment sources of their choosing is one of the oldest “rules” of advertising. Advertisers...
9 views
Bob Sillick
- Nov 23, 2021
- 3 min
Casual Sports Fans Are Driving the Next Phase of Legal Sports Betting
The 2018 US Supreme Court ruling allowing states to decide if they wanted legal sports betting and to establish the rules and...
12 views