Action Data from Chicago
Attended a Bulls Game
22.9% WERE B2B DECISION MAKERS
Attended a Bulls Game
36.1% PURCHASED MEN'S CLOTHING EITHER AT A LOCAL STORE OR ONLINE DURING PAST 4 WEEKS
Attended a Bulls Game
AVERAGE HH INCOME: $90.056
Attended a Bulls Game
AVERAGE AGE: 35.5
Chicago Bulls Fans who have Attended a Bulls Game during the past 12 months:
9.5%
Chicago Bulls Fans who have live-streamed a Bulls game online during the past 12 months:
12.3%
Chicago Bulls Fans who have watched the Bulls on TV during the past 12 months:
68.8%
CHICAGO, ILLINOIS
The Windy City
Chicago Greater Metropolitan Area, Summer 2021 Release
Chicago Market Adults who are Bulls Fans
19.9%
Other Local Sports Insights from the Chicago Market
FAVORITE TEAMS OF MILLENNIALS
% of Millennials in Chicagoland who are fans of professional teams:
Chicago Bulls
19.0%
Chicago Cubs
20.4%
Chicago Blackhawks
15.4%
Chicago Bears
20.9%
Chicago White Sox
16.8%
Chicago Fire
6.0%
CHICAGOLAND SPORTS FACTS
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47.8% of Chicago Cubs fans are women
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$75,286 is the average household income of Chicago Blackhawks fan
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40.7% of Notre Dame football fans have liquid assets of $100K+
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1.5 million adults 18+ are White Sox baseball fans in the Chicago market
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42.3% of Northwestern University basketball fans have household incomes of $100K+
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7.3% of Chicago Bears fans placed bets/wagers on National Football League games
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57.6% of Major League Soccer fans have children at home of any age