Action Data from Chicago

 

Attended a Bulls Game

22.9% WERE B2B DECISION MAKERS

Attended a Bulls Game

36.1% PURCHASED MEN'S CLOTHING EITHER AT A LOCAL STORE OR ONLINE DURING  PAST 4 WEEKS

Attended a Bulls Game

AVERAGE HH INCOME: $90.056

Attended a Bulls Game

AVERAGE AGE: 35.5

Chicago Bulls Fans who have Attended a Bulls Game during the past 12 months:

9.5%

Chicago Bulls Fans who have live-streamed a Bulls game online during the past 12 months:

12.3%

Chicago Bulls Fans who have watched the Bulls on TV during  the past 12 months:

68.8%

CHICAGO, ILLINOIS

The Windy City

Chicago Greater Metropolitan Area, Summer 2021 Release

 

Chicago Market Adults who are Bulls Fans

19.9%
Other Local Sports Insights from the Chicago Market
FAVORITE TEAMS OF MILLENNIALS

% of Millennials in Chicagoland who are fans of professional teams:

Chicago Bulls

19.0%

Chicago Cubs

20.4%

Chicago Blackhawks

15.4%

Chicago Bears

20.9%

Chicago White Sox

16.8%

Chicago Fire

6.0%
CHICAGOLAND SPORTS FACTS
  • 47.8% of Chicago Cubs fans are women

  • $75,286  is the average household income of Chicago Blackhawks fan 

  • 40.7%  of Notre Dame football fans have liquid assets of $100K+

  • 1.5 million  adults 18+ are White Sox baseball fans in the Chicago market

  • 42.3% of Northwestern University basketball fans have household incomes of $100K+

  • 7.3% of Chicago Bears fans placed bets/wagers on National Football League games

  • 57.6% of Major League Soccer fans have children at home of any age